Improving University Technology Transfer Outreach Efforts by Using Social Media

Technology transfer and licensing are integral to business creation and growth in the US. The push is on in the US to create more jobs, and largely through creating new companies, and expanding small-to-midcap businesses, especially those whose classic markets, such as services, are in upheaval as evidenced in the Federal Government services contractor community.

Historically, small businesses hire more people than large businesses. With so many new technologies available for development support, such as cloud computing and an expanding suite of SaaS offerings, the cost of infrastructure – often a major background cost to a firm – can be more effectively planned, budgeted and managed. This also saves time and energy in start-ups.

While the primary sources for licensable technology in the US are commercial entities, universities, and internal Federal Labs and Federally funded labs in academia, universities have the broadest array of commercializable technology, and the best ecosystems for support of spinouts/new starts.

Local spinouts/new starts are of importance since they bring jobs to the local economy. A university on the east coast would like the spinout in its back yard, not in California or Oregon, for example. The difference can be extremely significant in economic value — licensee fees and royalties of x value for a licensee based in and commercializing the licensed technology in California for example, versus jobs and all the flow-down economic impact of having that company in the back yard on the east coast.

But in surveying the university marketing landscape there seems to be a lack of effective outreach and marketing programs by the universities. Many have a pull approach — excellent sites, on-line databases of licensable technology, excellent reports on their achievements… but often little visibility. You have to know where to go to find the information. Of course, push and pull marketing and sales are relative to where you are standing and your point of view, but generally, the university’s name, reputation, and prior work are the pull. Yes, many universities attend technology and innovation events, and you can search sites, or even a patent portal. But it is still pull marketing.

In fact, looking at 200 universities` web sites, not a single one had technology transfer on the home page by mention or link you had to look to find it. I randomly looked at several universities Face book pages, and not a single one emphasized its technology transfer programs or achievements.

At the Customer 360 conference in LA, Gartner Group projected the impact of social media on customer relationship management — essentially marketing/sales. The impact on firms without social media programs is significant. Since technology transfer IS a very real multi-billion/year business, it ought to be a cornerstone in universities’ efforts, if not already implemented or planned.

Computer Forensics, Computer Crimes, and Data Recovery

Computer Forensics

Computer forensics is the science of obtaining information from computers and digital media. This information is usually intended to be used as legal evidence. The aim of the computer forensic analyst is twofold. First, he or she must retrieve data from the computer discs and other digital media in question. Then the data must be stored. It must be stored in a manner that is safe and that allows the analyst to affirm that it was found on the original device. A computer forensics specialist must be expert in both the technology of data recovery and the legal aspects of evidence handling.

Computer Crimes

Computer forensics is a relatively new science. Before the 1980s, there were no personal computers and therefore no computer crimes. Now computers figure in a wide variety of illegal activity, both directly and in the form of an information storage medium.

There are some crimes in which computers are directly involved. One of these is hacking into corporate and government websites. Hackers may try to obtain information like customer’s credit card or bank account information. They may try to embarrass government agencies and prevent the access of citizens by shutting down websites or posting false information. Another crime is that of abuse in chat rooms and social media sites. This may take the form of bullying, encouraging others to attack a person or spreading false information about someone to damage their reputation.

In other crimes, the computer is not used in committing the crime itself. It is used to store information that may be used as evidence of the crime. This might include journals of criminal activity, spread sheets with financial information or emails.

Another category of computer crime might be considered to be one in which the computer is not absolutely necessary for the crime, but makes it much easier and more likely to be committed. Crimes of this nature might include storing child pornography or attempting to solicit meetings with minors.

Data Recovery Techniques

The main mission of the computer analyst is data recovery. There are several techniques that might be used:

Live Recovery – If the computer is seized while it is still running, or is shut down but operational, live recovery may be used. This may involve searching the hard drive of the computer using the installed operating system or third-party software.

Deleted File Recovery – Many people do not realize that when files are deleted from a computer, they are seldom actually removed from the hard drive. When the delete function is used, all this does is remove the file’s location from the computer’s file location list. Software is available to recover these files in most cases. Even if the hard drive has been erased, the data is often still there.

Steganography – This is an interesting method of hiding data in which the information is mixed into an image. The data may also be intermixed with the coding of a computer file.

Computer forensics is a fascinating science. Its practitioners must be part computer expert, part evidence handling specialist and part detective.

Choose A Case From These Five Manufacturers When Building A Good Gaming Computer

What Is A Good Gaming Computer Case?

If you’re looking to build a good gaming computer, then you need to take some time and choose high-quality components. One the components that most often gets overlooked in the building process, is the computer case. However, the computer case is essential in ensuring that your new gaming PC operates efficiently.

The case is the container that holds your computer components and keeps them protected against the outside elements. When purchasing your gaming computer case, you want to choose something sturdy and durable. While computer cases used to be made out of either steel or plastic, nowadays, we are seeing more and more cases being made out of both steel and aluminum, to keep the case both light and sturdy.

Another important function of the computer case, is its role in the cooling process. For a good gaming computer, you want a case that is designed in such a way that it allows for good airflow and ventilation across your computer’s components. This is extremely important, because high temperatures can cause serious damage to the vital parts of your computer.

Choosing A Case: Go With Trusted Manufacturers

So, how do you know which computer case to choose? Well, there are a couple of ways that you can find a reliable case for the gaming computer you will build.

  1. Check consumer reviews at a reputable website, like (but be careful… a consumer who had a bad experience is much more likely to write a review than is a consumer who had a good experience.)
  2. Search relevant forums, like Tom’s Hardware, for posts on quality cases
  3. Browse the internet for articles on computer cases and check sites dedicated to building good gaming computers
  4. And, perhaps the best way to find a reliable case, is to choose a reputable manufacturer

If you use the above-mentioned methods to find your new case, you will definitely have the information you need to choose a quality product.

One of the biggest benefits of choosing a computer case from a reputable manufacturer, is that you know you will likely get a quality product, and should something go wrong, you will be well-protected. Manufacturers that have been around for awhile and/or are known to put out a quality product, will want to keep their name in high regards among their consumers. Therefore, the top manufacturers usually produce an outstanding product, have excellent technical support, and almost always offer superior warranties than their competitors.

So, who are the top computer case manufacturers in the industry? We have compiled a list of five case manufacturers that put out a good product, and have the support necessary to make them trustable.

  1. Antec
  2. Coolermaster
  3. Lian-Li
  4. Thermaltake
  5. Corsair

You would do well with a computer case from any of these five manufacturers. However, in order to build a good gaming computer, make sure when you are shopping for a case that you look for one that is designed to be used for a gaming computer. Not all cases are made equal, and not all of the cases put out by these manufacturers are going to be top-notch. They have to accommodate other consumer bases as well, and they will likely have many other products that won’t fit the needs of your gaming PC.

Online Computer Support Services: Myths and Truths

With almost every household using a computer, printer, router, gaming console etc. and every individual connected to the Wi-Fi or a network over a Smartphone or tablet, it has become an absolute necessity to stay connected to browse the Internet, email, game, download, shop, pay, create/share documents or do miscellaneous things. Every year the numbers of Smartphones, tablets, computers and other peripherals are increasing by leaps and bounds. Companies are toiling hard to accommodate the rising demand and as well as please customers with new designs, improved capacities, higher productivity, reliability, and affordability for their peripherals.

With the advent of apps and hordes of software programs, their usage has also more than double up. With so many gadgets, peripherals and software applications around, the volume of technical problems have also quadrupled. We all very well know that computers and problems go in hand in hand. In fact, problem can be named as second to computer. Several computer repair companies have come up in the recent past to accommodate the growing needs for technical support services and understanding the growing demand for smart gadgets, usage of computers and other peripherals, and inherent problems with their usage.

Earlier there used to be only local computer repair shops which would offer computer support services in a From-To format at higher prices. Affordability was not a choice then. However, with the arrival of online technical support services, local repair shops took a back seat. These third-party online computer repair services offered customers to get rid of time-bound support at much more affordable prices as compared to local computer repair shops. Besides, they offer customers convenience, flexibility (no time limitations), reliability, instant solutions and much more that will only remain a dream with local repair shops.

Despite that online computer support services are better and more affordable than the services of local computer repair shops, not all customers have had a mindset for them. Though there are still billions of users across the world who take advantage of online computer support services, some people are still wary of them due to fear, rising online tech support scams, and physical unavailability of technicians who actually fix their problems etc. Apart from these reasons, customers have several myths about online computer support services for that matter. So in this post, I am going to discuss two major myths (though there are many) that customer have about using online computer repair services and the truth also.

Myth- Online computer repair services are not safe. These service providers break in to people’s computers using some software and make them believe that they are infected with some sort of virus or malware infection. They only rob customers off their money and also compromise their confidential data.

Truth- With online tech support scams on the rise, it may seem little difficult and may be almost next to impossible for some users to believe in online computer repair services. However, this is not true for all the online tech support companies. In fact, billions of customers are already taking advantage of these services to get their computer problems fixed over the phone, chat or email. There are several genuine service providers who are offering reliable, genuine, convenient, instant, and affordable computer support services. Their reliable services make you believe that your money is in safe hands.

Myth- The recent crackdown of the U.S. on Indian firms confirm that all these companies operating in the name of online tech support services are fake. I would prefer to lug my computer to a local technician’s shop rather believe a total stranger Indian company to get it fixed.

Truth- The recent U.S. crackdown nailed only the culprit companies and not the genuine ones. There are several legitimate Indian companies operating in the U.S. and offering wonderful services to customers. They have millions of satisfied customers and their numbers are just growing. If you feel suspicious about any company, just check its records, date of inception, independent customer testimonials, feedbacks and press releases etc. A legitimate company will have independent customer review policy in place with millions of satisfied customers. On the other hand, a fake company would not have any such things. A culprit company can virtually operate from any part of the world and not just India. It may have an office registered in India but may be operating from somewhere else.

The Basics of a Home-Based Internet Marketing Business

The rise of internet marketing has been phenomenal in recent years, to say the least. It has provided income-generating opportunities for millions of people and it has effectively diminished the geographical differences that separated people from potential jobs. Now, more and more people are starting home-based internet marketing businesses full-time or at least, to supplement income from their regular job.

Internet marketing explained

Internet marketing is also called online marketing or sometimes, e-marketing. Defined simply, it refers to the type of marketing or business that promotes and distributes products using the Internet. It is also the term used to refer to the Web-based advertising that businesses use to spread information about their products and promote their business.

Advantages of home-based internet marketing businesses

As a home-based business, internet marketing is a perfect model. It can be started from home, does not require specialized training, uses only minimum equipment or computer applications and in many cases, does not require large start-up costs or significant inventory. Internet marketing is also very convenient, not only because it can be run from virtually anywhere online access is available but also because it allows for more efficient distribution of information and targeting of the market. Internet marketing, for example, is one of only a few types of businesses that can rely exclusively on e-mail marketing and other digital media for sales, promotion and even customer service.

Limitations of internet marketing businesses

Although highly effective, there are also certain limitations to an internet marketing business as a work-from-home initiative. It tends to be biased towards new technologies, obviating more traditional techniques. This means that an internet marketer has to be on his feet all the time to ensure that his site and strategies remain relevant. The fact that most customers cannot physically come in contact with the product prior to purchase can also be limiting, prompting internet marketing business owners to offer broader return policies. Online security is also a concern, which means that a business that cannot assure its customers of high standards of security will stand to lose them. However, the advent of new technologies and the imposition of more stringent regulations should improve customers’ responses.

Types of home-based internet marketing businesses

There are several types of home-based internet marketing businesses that are considered effective for this model. These include

Online commerce

Online commerce, also known as e-commerce, involves the sale and distribution of goods to consumers through the Internet. There are two ways to do this: (1) by setting up your own website and using that as an online shop where customers can browse, order and purchase and (2) setting up an account with an auction site and selling the goods from there. Either way, there would have been an exchange of goods and services for a specific or agreed-upon price. Online commerce allows entrepreneurs plenty of freedom to sell what they want at a competitive price. It also affords them the luxury of time since order taking and purchasing can be automated and easier to manage.

So which products sell in today’s electronic marketplace? Just about anything that someone wants to buy. It’s truly up to the seller which goods to focus on in order to achieve his sales and profit goals.

Service-based commerce

Other than goods, online service-based commodities enjoy brisk business as home-based internet marketing businesses. Services traditionally available only offline can now be offered as part of an internet marketing business. Booking services for airlines and cruises, party needs, life coaching, photography services, web design, etc. are just a few of the home-based businesses that have become part of internet marketing.

MLM or Multi-Level Marketing

Multi-level marketing is one of the oldest business models still in existence today. Also known as network marketing, MLM has transitioned from a person-to-person and door-to-door approach model to the internet-based business that it is today and with great success. Most network marketers prefer to run their MLM businesses actively through internet marketing because the medium is a lot faster, cheaper and more convenient. Searching for and communicating to prospects, for example, can be completed within a 24- to 48-hour period. Traditional ways of doing marketing, on the other hand, require much more time and effort.

Publishing and advertising

Another very lucrative method of running an internet marketing business is by setting up a website and selling advertising space. Many personal (and even business) websites and blogs use this method to monetize their sites. In fact, it is considered as one of the top 5 ways to earn an income from a website. As a home-based internet marketer, however, becoming a publisher does carry with it certain requirements. A site, for example, has to have a large number of following in order to become attractive to advertisers and sponsors. However, a website with sufficient traffic should be able to do well with this pay-for-performance model.

Cloud Computing Is Changing Information Technology and Internet Marketing

You have already used a form of cloud computing if you have an email account with a Web-based email service such as Gmail, Yahoo! Mail, and Hotmail. The software and storage for your account lies on the service’s cloud servers, not on your own computer. Some experts are saying that the desktop PC will soon become obsolete and all that will be needed to do cloud computing in the near future, is to have a monitor connected to an ISP and have the appropriate apps on a smart phone.

The term “cloud” is a fitting metaphor for this emerging use of the Internet… it is infinitely large, somewhere out there in the sky, and all fuzzy around the edges. Cloud computing is. more or less. an umbrella term used to describe a number of different trends; all of them involve the Internet and how computers are used. Most computer experts agree that computing activity and capability will be greatly extended well beyond current levels, and it will completely change how businesses and individuals use the computer.

Industry experts are quite sure that cloud computing will change the future of IT forever, but there is still a lot of speculation on how it will exactly unfold. All the major players are scrambling to get in front of the wave; companies like Google, Amazon, Microsoft, Yahoo, AT&T, Cisco, Hewlett-Packard, Dell, IBM, Intel, Oracle, Unisys, Cognizant, GE, and hundreds more. Even in the face of all this anticipation and excitement, there are a lot of IT professionals who are still quite unsure what it is exactly. They are not sure whether safety and privacy issues can be handled properly, or what kind of impact it will have on their jobs.

Cloud computing generally offers customers more services for less cost; that is the basic advantage and promise. Customers must entrust their personal and business data to remote services, but in exchange, they get to access more software and a broader range of services than they could normally afford otherwise. Cloud customers become members, or subscribers, to cloud service providers at very reasonable fees, and are able to access vast libraries of resources as they need to, and store all their files remotely for safe keeping. The suppliers do all the heavy lifting and supply the infrastructure for the service or software; the customers enjoy all the benefits without having to pay for any of the development costs. All the customers pay for is their monthly use of services, similar to how customers now pay their monthly fees to a utility or telephone company who owns all the wires, poles, and power stations.

Accordingly, some vendors and analysts have defined cloud computing as “utility computing”, where data centers are similar to power stations. What power stations did for the use of electricity, data centers are now being constructed to provide virtual servers available to the client base over the Internet. Others have defined it saying that anything digital that is consumed outside the firewall of their personal work stations is “in the cloud”. As access to electricity became more available to customers, it spawned all sorts of new inventions to use it. Similarly, it is anticipated there will be an incredible amount of new products and services created for cloud users as the industry develops.

Cloud computing offers a variety of types of services: infrastructure, platform, software, storage, security, data, test environment, desktop, application program interface (API), and hundreds more. For example, customers using software as a service will usually rent the software applications and databases. The cloud providers own and manage the platforms and infrastructure on which the applications run, similarly to how web-hosting is now provided to individual users. Subscribers access cloud-based applications via a web browser, or light-weight mobile or desktop application. The cloud service provider also provides the data center and server for storing their data in a remote location from the client’s computer; which increases security, and reduces the need for a large IT staff. Developers claim that cloud computing allows entrepreneurs to get their applications up and running much faster than conventional means, with less maintenance and improved manageability. It also enables companies and individuals to adjust resources more rapidly to meet unpredictable and fluctuating business demands by accessing network IT consultants and support technicians.

There is a significant workload shift offered by cloud computing as well. Local network computers don’t have to do all the work when it comes to running applications. The network of computers that comprise the cloud, or the data center, handle all the applications instead. Software and hardware demands on the customer’s side, therefore, decrease substantially. The only software the user really needs to run on his personal computer is the cloud computing systems interface software, which could be any commercially available conventional browser. The cloud’s network would take care of all the rest online.

Right now, the market is standing on the curb, watching all the cloud options unfold like a parade just rounding a street corner. There is some apprehension about security because companies will have to trust the provider to store their data remotely and safely, and to protect it from hackers, piracy, viruses, etc. There is also a slight apprehension about being “held hostage” by the cloud provider once a company has all their data on their servers; and not just in the service rates, but for upgrades and storage expansion as well. Users tend to be a “captive audience”, and although they could switch cloud computing providers if things got problematic, The biggest fear is loss of control of proprietary information and technological downtime due to problems in the network infrastructure between the user and the data center. What would happen if a solar flare impaired not just a data center, but also the satellite and microwave transmission system to the end-user? Without a dedicated backup system in place, entire companies could be vulnerable to situations outside their direct control that could put them out of business.

Internet Threats and Filtering Internet Packets

Internet, threats and vulnerabilities: Introduction

Internet is becoming the primary source for information and entertainment. Daily a huge number of users visit the Internet for their concerned purposes of whom there are people of every ages. Be it a classroom, office, home PC or an Internet Cafe the access to the Internet is extensive and could be used for simply anything. With so much going on over the internet, there is one more thing Internet has been made a source for – Cybercrimes.

Hackers and explicit content providers have made internet a great source for their works as there is a less risk involved in internet activities and the possibilities are limitless. Internet offers them privacy, ease of marketing and less risk which is why many illegal works are carried out over the internet. When you connect to the Internet and open up your browser window you are basically opening a window to all those internet threats and are open to any sort of illegal activities. One click and there you go! Being over 18 years of age doesn’t mean that you are safe from all internet threats. Anyone can be a victim of it. These threats may include virus attacks, ID theft, stealth of personal information, scam, and of course porn.

If you just think about all these threats for a second then you would realize how much we are open an unsecured against them and how little our security is to prevent such internet threats. You do that and then open up any news website to see how many news clippings you can get for people becoming a victim of internet threats. Believe me, you will find hundreds and thousands of such examples not only on individual level but on organizational level too and not just small organizations got victimized due to it but also large organizations with huge networks and security systems got their data stolen or someone hacked into their bank vault and stole all the money. This all is very hard to avoid but precaution is the best way of prevention.

Filtering Internet Packets

Data over the internet is sent in the form of packets so filtering the data sent over the internet could be referred to as filtering internet packets. For instance, if you want to enable an enhanced security on your home PC to observe the activity of your kid and to make sure he/she stays out of any illegal traffic, you can install a Packet Filtering Software. This software will be filtering internet packets and also will be maintaining a log of all the activities. Packet Filtering Software Products have become so intelligent these days that they can even read the activities in a chat room. You will be able to create custom filters just in case if you need to block any of the illegal websites so when the user will try to access it, it will redirect him/her to a custom webpage warning them to not to visit the website. This way you will pretty much be able to get rid of porn websites and illegal chat activities. One of the best features you will get with these Packet filtering Software Solutions is that they can be hid so the user would not even feel that his/her activity is getting tracked down and will continue to use the PC normally.

How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, or AOL for your company’s product or service?

Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.

The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?

We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.

In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.

Last year, AdWords alone generated $3.4 billion for Google.

With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly.

So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?

You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming?

And last but not least, how long have they been working on the Internet?

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

Why More Businesses Are Turning to the Internet For Exposure

Today there are more than 50 million websites in the Internet. The number of people using the Internet each day is more than the population of many countries. The Internet was considered a phenomenon ten years back. Today, it is just part of our daily routine. That is how much the Internet has influenced our everyday lives. Many people nowadays do their shopping, bill payments, movie watching, playing games, chatting and even working, all in the Internet. It seems that the whole world is now in the Internet. And where the people goes, businesses also goes.

Almost all the major companies in the world has a website of their own. Many small businesses also use the Internet to publisize their products and services. So why are most businesses hitching a ride on the Internet world? Could you have your own business in the Internet? Would you for that matter? The answer is obvious. If you haven’t yet created your own website for your business, than you should seriously consider doing so now. The advantages of having your business displayed on a website in the Internet is almost unparrellel compared to other methods.

So how exactly does having you own website differ from an outlet in the real world? In the real world, the most important thing about your outlet is its location. Major companies all have their headquarters in the middle of a buzzling city. Simple because that is where most people are. If they had their headquarter in a rural or country side area, the number of customers would definitely be less. In the real world, it is all about the location of your office and outlet. Is it easily accessible to people? Is it easily found? Is it in the middle of a busy and congested area? Is it located in a place where people find it easier to spot and remember? In the real world, all these questions have to be answered when selecting your office.

But on the Internet, all those questions are not important anymore. In fact, they are actually none existent anymore. Because in the Internet, everyone and anyone can find you. Location is no more a matter of concern, since there is no physical ground in the Internet. Since everything is digital, it does put the all the major companies and even the smaller ones, in an even playing field. Of course there is one very important element to make sure you do succeed and do not end up like the many websites that remain invisible to the rest of the Internet audience. I will explain this element later on.

Another huge advantage of the Internet? How about cheaper set up cost and maintenance. Now I am not implying that setting up your own website is cheap. But depending on the type of website that you would like to have, the price can differ. A simple navigated website with very simple functions should cost you somewhere in the thousands. A complex website with lots of functions can cost you up to the mid tens of thousands. And than there is maintenance. Yes it does sound expensive, but consider how much you have to spend when you open a new outlet. There is the office rent, renovation works, new workers salary and so much more. With an office, your recurring cost, such as electrical bill, water bill, workers salary are all expenses that you have to deal with every single month. In just one year, you will be luck if your expenses has not hit the hundred thousand mark. Ah, now the option of setting up a website doesn’t look that expensive anymore.

Talking about cost, how about cost effectiveness? Advertising in the Internet is by no means cheap. Advertising with the best websites can cost you thousands for a single day. But look at it in a different way. Let’s say you advertise in a giant billboard in the middle of a busy city. Advertisement for one month will cost you thousands to tens of thousands. Let’s say that for that one month of advertising, your billboard was visible to one million people. Quite a good figure to say the least, but what if you advertised in the Internet? Let’s say you advertised with Yahoo for one day, which will cost you more than a thousand. But that advertisement for just one day will be visible to more than tens of million people. You get much more audiences for your money and in less time. Talk about cast and time effectiveness!

Another huge advantage is your business radius will grow incredibly. If you are a local company and hasn’t yet broken into the International scene, the Internet is the first place to start. Instead of only selling in your region or country, using the Internet will bring your product that international audience. You can also use the Internet to determine whether or not the country your business is trying to enter, has the demand for your product or service to make your business succeed.Even if your business is not a large scale business or a giant corporation, the Internet will still be valuable to you.

Let’s say for example that you own a small book store. People from a radius of five kilometers will visit your store. Outside that radius, the customers are going to another book store, your competitor. Now you’ve set up your own website for that bookstore letting people know of the titles that you have in your bookstore. People from outside your initial radius will notice you more. If they find that you have a book that they want, and that your competitor doesn’t have, they will travel to your store to buy them. Great! If you have your own delivery system, or has set up one with your local courier service? Excellent! And if your visitors found out that you are selling the books slightly cheaper than your competitor? You are the leader in your field, hands down! Having said all that, can you even imagine what would happen to your business if it was your competitor who set up a website and you didn’t. I am sure you can see the advantages of having your own website as well the dangers of not having one!

Now I will explain about the important element to make sure your website does not remain invisible. After you’ve created your website, it is still invisible. There is no way for anyone to find it, yet. There are a few methods to make your website visible to your target audience. The most effective long run strategy is to get listed in Yahoo and Google. While it is free to get submitted in, it will take a long time before you can achieve a high ranking in them. As your customers grow, and your website is constantly updated, your ranking in the search engines will also grow. This method is a must as it is free and it could give you thousands of free visitors every month in the near future.

Another way to get noticed is to advertise. Depending on your budget, there are a few options for you. If you have a huge budget, you can directly advertise with Yahoo by placing a banner about your website there. If you have a tight budget, you can use Google Adsense. Google will place ads for your website in many other websites, and each time someone clicks on those ads and arrive at your website, you pay Google a certain fee. This method is called pay-per-click. You are paying them for each and every visitor that they send to you. The fee is quite reasonable, and depending on your business topic and competition, the price per click can range anywhere from one cent to even one dollar

Satellite Internet Service on a Budget

Are you fed up of waiting for hours and hours for your file to be downloaded? Want to find an alternative Internet service Provider? Why don’t you try Satellite Internet service? Very few people have heard about it, but it is fast catching up with DSL or Cable Internet. So what is Satellite Internet service? Just read on…

Satellite Internet access, as you can guess from its name, uses a space satellite to grant broadband access to millions of homes, an estimated 11 million homes by 2008! As a result, people without DSL or Cable Internet services can also avail of the high speed browsing. However, satellite Internet access costs quite a handsome amount, and is one of the costlier versions of the broadband Internet.

Satellite Internet service comes in two types – one-way and two-way. One-way Satellite service allows users fast downloads speeds of anything between 400 Kbps and 1.5 Mbps. One-way Internet access uses a traditional dial-up modem and has less latency and rain fade issues. One-way service is also far cheaper than its counterpart. Two-way systems on the other hand, don’t require a traditional modem so you can count on it to deliver you super-fast Internet and download speed. You can choose either of them, depending on your service provider and your budget.

What sort of service should you choose? The decision has to be taken by you. Satellite Internet Service providers generally offer any one of the offers, so choose accordingly, because you’d want the most cost efficient one! One-way satellite Internet access comes cheaper than two-way satellite Internet. What would you like to use the Internet for, a true broadband experience or a downloading frenzy? What are the costs like? Does one have to pay a fortune to install one? If you chose a one way satellite Internet access system you can install it yourself and save $150. Monthly costs may vary according to the Internet browsing speed that you desire. Satellite Internet service in general costs more than Cable Internet and other forms of Internet. But, if you live out in the country satellite Internet access is still your only high speed option.

There are a few drawbacks as well to Satellite Internet access. One is that, you need to have a clear, unobstructed view of the southern sky from your house in order to receive the broadband signal, and secondly, you might notice time lags, called latency, between clicking a link and receiving data. This doesn’t inhibit your internet activities, but does cause problems if you’re playing online games.