The Basics of a Home-Based Internet Marketing Business

The rise of internet marketing has been phenomenal in recent years, to say the least. It has provided income-generating opportunities for millions of people and it has effectively diminished the geographical differences that separated people from potential jobs. Now, more and more people are starting home-based internet marketing businesses full-time or at least, to supplement income from their regular job.

Internet marketing explained

Internet marketing is also called online marketing or sometimes, e-marketing. Defined simply, it refers to the type of marketing or business that promotes and distributes products using the Internet. It is also the term used to refer to the Web-based advertising that businesses use to spread information about their products and promote their business.

Advantages of home-based internet marketing businesses

As a home-based business, internet marketing is a perfect model. It can be started from home, does not require specialized training, uses only minimum equipment or computer applications and in many cases, does not require large start-up costs or significant inventory. Internet marketing is also very convenient, not only because it can be run from virtually anywhere online access is available but also because it allows for more efficient distribution of information and targeting of the market. Internet marketing, for example, is one of only a few types of businesses that can rely exclusively on e-mail marketing and other digital media for sales, promotion and even customer service.

Limitations of internet marketing businesses

Although highly effective, there are also certain limitations to an internet marketing business as a work-from-home initiative. It tends to be biased towards new technologies, obviating more traditional techniques. This means that an internet marketer has to be on his feet all the time to ensure that his site and strategies remain relevant. The fact that most customers cannot physically come in contact with the product prior to purchase can also be limiting, prompting internet marketing business owners to offer broader return policies. Online security is also a concern, which means that a business that cannot assure its customers of high standards of security will stand to lose them. However, the advent of new technologies and the imposition of more stringent regulations should improve customers’ responses.

Types of home-based internet marketing businesses

There are several types of home-based internet marketing businesses that are considered effective for this model. These include

Online commerce

Online commerce, also known as e-commerce, involves the sale and distribution of goods to consumers through the Internet. There are two ways to do this: (1) by setting up your own website and using that as an online shop where customers can browse, order and purchase and (2) setting up an account with an auction site and selling the goods from there. Either way, there would have been an exchange of goods and services for a specific or agreed-upon price. Online commerce allows entrepreneurs plenty of freedom to sell what they want at a competitive price. It also affords them the luxury of time since order taking and purchasing can be automated and easier to manage.

So which products sell in today’s electronic marketplace? Just about anything that someone wants to buy. It’s truly up to the seller which goods to focus on in order to achieve his sales and profit goals.

Service-based commerce

Other than goods, online service-based commodities enjoy brisk business as home-based internet marketing businesses. Services traditionally available only offline can now be offered as part of an internet marketing business. Booking services for airlines and cruises, party needs, life coaching, photography services, web design, etc. are just a few of the home-based businesses that have become part of internet marketing.

MLM or Multi-Level Marketing

Multi-level marketing is one of the oldest business models still in existence today. Also known as network marketing, MLM has transitioned from a person-to-person and door-to-door approach model to the internet-based business that it is today and with great success. Most network marketers prefer to run their MLM businesses actively through internet marketing because the medium is a lot faster, cheaper and more convenient. Searching for and communicating to prospects, for example, can be completed within a 24- to 48-hour period. Traditional ways of doing marketing, on the other hand, require much more time and effort.

Publishing and advertising

Another very lucrative method of running an internet marketing business is by setting up a website and selling advertising space. Many personal (and even business) websites and blogs use this method to monetize their sites. In fact, it is considered as one of the top 5 ways to earn an income from a website. As a home-based internet marketer, however, becoming a publisher does carry with it certain requirements. A site, for example, has to have a large number of following in order to become attractive to advertisers and sponsors. However, a website with sufficient traffic should be able to do well with this pay-for-performance model.

Internet Threats and Filtering Internet Packets

Internet, threats and vulnerabilities: Introduction

Internet is becoming the primary source for information and entertainment. Daily a huge number of users visit the Internet for their concerned purposes of whom there are people of every ages. Be it a classroom, office, home PC or an Internet Cafe the access to the Internet is extensive and could be used for simply anything. With so much going on over the internet, there is one more thing Internet has been made a source for – Cybercrimes.

Hackers and explicit content providers have made internet a great source for their works as there is a less risk involved in internet activities and the possibilities are limitless. Internet offers them privacy, ease of marketing and less risk which is why many illegal works are carried out over the internet. When you connect to the Internet and open up your browser window you are basically opening a window to all those internet threats and are open to any sort of illegal activities. One click and there you go! Being over 18 years of age doesn’t mean that you are safe from all internet threats. Anyone can be a victim of it. These threats may include virus attacks, ID theft, stealth of personal information, scam, and of course porn.

If you just think about all these threats for a second then you would realize how much we are open an unsecured against them and how little our security is to prevent such internet threats. You do that and then open up any news website to see how many news clippings you can get for people becoming a victim of internet threats. Believe me, you will find hundreds and thousands of such examples not only on individual level but on organizational level too and not just small organizations got victimized due to it but also large organizations with huge networks and security systems got their data stolen or someone hacked into their bank vault and stole all the money. This all is very hard to avoid but precaution is the best way of prevention.

Filtering Internet Packets

Data over the internet is sent in the form of packets so filtering the data sent over the internet could be referred to as filtering internet packets. For instance, if you want to enable an enhanced security on your home PC to observe the activity of your kid and to make sure he/she stays out of any illegal traffic, you can install a Packet Filtering Software. This software will be filtering internet packets and also will be maintaining a log of all the activities. Packet Filtering Software Products have become so intelligent these days that they can even read the activities in a chat room. You will be able to create custom filters just in case if you need to block any of the illegal websites so when the user will try to access it, it will redirect him/her to a custom webpage warning them to not to visit the website. This way you will pretty much be able to get rid of porn websites and illegal chat activities. One of the best features you will get with these Packet filtering Software Solutions is that they can be hid so the user would not even feel that his/her activity is getting tracked down and will continue to use the PC normally.

How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, or AOL for your company’s product or service?

Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.

The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?

We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.

In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.

Last year, AdWords alone generated $3.4 billion for Google.

With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly.

So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?

You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming?

And last but not least, how long have they been working on the Internet?

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

Why More Businesses Are Turning to the Internet For Exposure

Today there are more than 50 million websites in the Internet. The number of people using the Internet each day is more than the population of many countries. The Internet was considered a phenomenon ten years back. Today, it is just part of our daily routine. That is how much the Internet has influenced our everyday lives. Many people nowadays do their shopping, bill payments, movie watching, playing games, chatting and even working, all in the Internet. It seems that the whole world is now in the Internet. And where the people goes, businesses also goes.

Almost all the major companies in the world has a website of their own. Many small businesses also use the Internet to publisize their products and services. So why are most businesses hitching a ride on the Internet world? Could you have your own business in the Internet? Would you for that matter? The answer is obvious. If you haven’t yet created your own website for your business, than you should seriously consider doing so now. The advantages of having your business displayed on a website in the Internet is almost unparrellel compared to other methods.

So how exactly does having you own website differ from an outlet in the real world? In the real world, the most important thing about your outlet is its location. Major companies all have their headquarters in the middle of a buzzling city. Simple because that is where most people are. If they had their headquarter in a rural or country side area, the number of customers would definitely be less. In the real world, it is all about the location of your office and outlet. Is it easily accessible to people? Is it easily found? Is it in the middle of a busy and congested area? Is it located in a place where people find it easier to spot and remember? In the real world, all these questions have to be answered when selecting your office.

But on the Internet, all those questions are not important anymore. In fact, they are actually none existent anymore. Because in the Internet, everyone and anyone can find you. Location is no more a matter of concern, since there is no physical ground in the Internet. Since everything is digital, it does put the all the major companies and even the smaller ones, in an even playing field. Of course there is one very important element to make sure you do succeed and do not end up like the many websites that remain invisible to the rest of the Internet audience. I will explain this element later on.

Another huge advantage of the Internet? How about cheaper set up cost and maintenance. Now I am not implying that setting up your own website is cheap. But depending on the type of website that you would like to have, the price can differ. A simple navigated website with very simple functions should cost you somewhere in the thousands. A complex website with lots of functions can cost you up to the mid tens of thousands. And than there is maintenance. Yes it does sound expensive, but consider how much you have to spend when you open a new outlet. There is the office rent, renovation works, new workers salary and so much more. With an office, your recurring cost, such as electrical bill, water bill, workers salary are all expenses that you have to deal with every single month. In just one year, you will be luck if your expenses has not hit the hundred thousand mark. Ah, now the option of setting up a website doesn’t look that expensive anymore.

Talking about cost, how about cost effectiveness? Advertising in the Internet is by no means cheap. Advertising with the best websites can cost you thousands for a single day. But look at it in a different way. Let’s say you advertise in a giant billboard in the middle of a busy city. Advertisement for one month will cost you thousands to tens of thousands. Let’s say that for that one month of advertising, your billboard was visible to one million people. Quite a good figure to say the least, but what if you advertised in the Internet? Let’s say you advertised with Yahoo for one day, which will cost you more than a thousand. But that advertisement for just one day will be visible to more than tens of million people. You get much more audiences for your money and in less time. Talk about cast and time effectiveness!

Another huge advantage is your business radius will grow incredibly. If you are a local company and hasn’t yet broken into the International scene, the Internet is the first place to start. Instead of only selling in your region or country, using the Internet will bring your product that international audience. You can also use the Internet to determine whether or not the country your business is trying to enter, has the demand for your product or service to make your business succeed.Even if your business is not a large scale business or a giant corporation, the Internet will still be valuable to you.

Let’s say for example that you own a small book store. People from a radius of five kilometers will visit your store. Outside that radius, the customers are going to another book store, your competitor. Now you’ve set up your own website for that bookstore letting people know of the titles that you have in your bookstore. People from outside your initial radius will notice you more. If they find that you have a book that they want, and that your competitor doesn’t have, they will travel to your store to buy them. Great! If you have your own delivery system, or has set up one with your local courier service? Excellent! And if your visitors found out that you are selling the books slightly cheaper than your competitor? You are the leader in your field, hands down! Having said all that, can you even imagine what would happen to your business if it was your competitor who set up a website and you didn’t. I am sure you can see the advantages of having your own website as well the dangers of not having one!

Now I will explain about the important element to make sure your website does not remain invisible. After you’ve created your website, it is still invisible. There is no way for anyone to find it, yet. There are a few methods to make your website visible to your target audience. The most effective long run strategy is to get listed in Yahoo and Google. While it is free to get submitted in, it will take a long time before you can achieve a high ranking in them. As your customers grow, and your website is constantly updated, your ranking in the search engines will also grow. This method is a must as it is free and it could give you thousands of free visitors every month in the near future.

Another way to get noticed is to advertise. Depending on your budget, there are a few options for you. If you have a huge budget, you can directly advertise with Yahoo by placing a banner about your website there. If you have a tight budget, you can use Google Adsense. Google will place ads for your website in many other websites, and each time someone clicks on those ads and arrive at your website, you pay Google a certain fee. This method is called pay-per-click. You are paying them for each and every visitor that they send to you. The fee is quite reasonable, and depending on your business topic and competition, the price per click can range anywhere from one cent to even one dollar

Satellite Internet Service on a Budget

Are you fed up of waiting for hours and hours for your file to be downloaded? Want to find an alternative Internet service Provider? Why don’t you try Satellite Internet service? Very few people have heard about it, but it is fast catching up with DSL or Cable Internet. So what is Satellite Internet service? Just read on…

Satellite Internet access, as you can guess from its name, uses a space satellite to grant broadband access to millions of homes, an estimated 11 million homes by 2008! As a result, people without DSL or Cable Internet services can also avail of the high speed browsing. However, satellite Internet access costs quite a handsome amount, and is one of the costlier versions of the broadband Internet.

Satellite Internet service comes in two types – one-way and two-way. One-way Satellite service allows users fast downloads speeds of anything between 400 Kbps and 1.5 Mbps. One-way Internet access uses a traditional dial-up modem and has less latency and rain fade issues. One-way service is also far cheaper than its counterpart. Two-way systems on the other hand, don’t require a traditional modem so you can count on it to deliver you super-fast Internet and download speed. You can choose either of them, depending on your service provider and your budget.

What sort of service should you choose? The decision has to be taken by you. Satellite Internet Service providers generally offer any one of the offers, so choose accordingly, because you’d want the most cost efficient one! One-way satellite Internet access comes cheaper than two-way satellite Internet. What would you like to use the Internet for, a true broadband experience or a downloading frenzy? What are the costs like? Does one have to pay a fortune to install one? If you chose a one way satellite Internet access system you can install it yourself and save $150. Monthly costs may vary according to the Internet browsing speed that you desire. Satellite Internet service in general costs more than Cable Internet and other forms of Internet. But, if you live out in the country satellite Internet access is still your only high speed option.

There are a few drawbacks as well to Satellite Internet access. One is that, you need to have a clear, unobstructed view of the southern sky from your house in order to receive the broadband signal, and secondly, you might notice time lags, called latency, between clicking a link and receiving data. This doesn’t inhibit your internet activities, but does cause problems if you’re playing online games.